The Future of TikTok: Will It Be Banned in the USA?

The Future of TikTok: Will It Be Banned in the USA?
Emma Johnson

Updated 07/11/2024

The_Future_of_TikTok

The rumor mill has actively talked about an upcoming TikTok ban in the US and the more we hear, the scarier it gets for creators that depend on TikTok for their livelihood. TikTok has quickly become one of the most popular social media platforms around the world. It is especially popular among younger, techy generations.

The future of TikTok in the United States is certainly on the rocks, mostly shadowed by concerns about privacy and security. There have been multiple legal issues in the USA and questions of banning the app, which present the question of a TikTok ban here in US markets. In this guide, we explore more about this question and what it would mean for the US as well.

📢 TikTok Has Strong Popularity and Influence

TikTok launched in 2018. It was a quiet platform for quite some time in the US until it really took off strong around 2020. At that time, it became a natural phenomenon and suddenly the platform grew to more than a billion users that were active globally. That’s astronomical growth, leading to substantial potential.

TikTok uses a unique short-form video format and their algorithm is extremely powerful. Those two things make them stand out against other competitor platforms, even those that have tried to mimic the short video concept. The video concept has become addictive and the entire format is incredibly engaging. It’s engagement that sets the stage for users everywhere.

Users can share viral trends, reveal their creativity, create memes, and contribute to creative content for the world to see. In recent years, TikTok has been particularly influential in the US for helping with pop culture, popularizing songs and talented people that otherwise may have struggled to be noticed. Many talented people have gone from casual creators to stardom in a short time frame because of the platform.

The user base consists primarily of teens and young adults, but there is no one age group or genre that it appeals to. It provides a source for digital advertising, brand promotion, self expression, and social trends. It’s a place to connect, view incredibly content, and simply enjoy the space.

Unfortunately, none of this history stops the potential ban in US territory. The threat of a ban is based on many other factors. However, this popularity of the platform is perhaps why it has not been banned yet.

❌ Why Is There a Potential TikTok Ban in the US?

What is it that puts this beloved platform at the risk of being banned in the US? Well, it’s mostly about security needs specific to the USA. The questions of concern come into play for data privacy as well as national security.

TikTok is owned by a parent company called ByteDance. That is where the platform began and where it is still owned today. This parent company is based out of China. The concern is that the parent company collects valuable data about the US and US citizens and that the data in question could be used against the country. Many professionals believe that the collected data is being shared with the Chinese government, which enhances the concerns for security.

The question has come before legislation multiple times as to whether the platform should be allowed in the US. The alarms of collective US data being placed in the hands of the Chinese government have left lawmakers on edge. Their concern is for the country as a whole, but also for sensitive information about the American users on the platform being used against them for espionage or other malicious purposes.

The controversy surrounding TikTok in the US started back in 2020. President Donald Trump attempted to ban the platform at the time based on the national security concerns mentioned above. During his administration, there was a large push for TikTok to be sold to an American company for US operations. That sale never did happen. However, the activity brought to light the concerns of security and they have remained in high awareness since then.

The app continues to be closely monitored and scrutinized based on their app’s data practices and ByteDance has jumped through a lot of legal hoops and red tape to satisfy the questions and concerns.

These concerns lead us to wonder when will they ban TiKTok in the US or will it ever really happen? There are no static answers as of yet.

The good news is that there is no national ban of TikTok in the US so far. However, that has not stopped rules and hurdles from being put into place for the use of TikTok. Based on security concerns, there are stringent rules that have been enforced for government purposes. Those rules include TikTok not being allowed on any government-issued devices to prevent security risks and access to data on those devices.

There has been proposed legislation for a nationwide ban, but so far nothing has come to fruition. Many lawmakers have proposed a complete ban of the platform unless China’s ties are resolved for ownership and how that impacts Americans. There may be broader restrictions placed at some point, but everything is still up in the air.

The Committee on Foreign Investment in the United States, also known as CFIUS, has been tasked with investigating how ByteDance handles the data collected from Americans. This investigation has been going on for several years now. That investigation could ultimately determine the face of the platform for America.

👀 How Is TikTok Responding to Concerns?

Issues_with_TikTok

TikTok has not sat quietly while the question of a ban in the US has been on the ballot. They have responded to concerns and even provided data for lawmakers. TikTok has responded to questions of data collection and sharing with the Chinese government multiple times. With each response, they state that they do not share United States user data with the Chinese government.

These are some things they have done to attempt to alleviate concerns:

  • Statement of no data sharing to Chinese governments
  • Allowances of investigation
  • Transparency of data collection and use
  • Steps to improve data security in the US

One major initiative of TikTok has been to move data storage for Americans to data servers located in the U.S. to provide more reassurance of the security of this data. This project has been called Project Texas because Texas is the site for potential data offloading. There are data servers located in the United States and those servers are operated by Oracle, which is an American tech company.

This is just one of many things being done by TikTok to reassure concerned parties that U.S. data is secure and cannot be accessed by foreign authorities.

📜 So, When Does a TikTok Ban Start in US?

At this point, there is no designated date for when will they ban TikTok in the U.S. At this time, the ban is still a threat or consideration and has not been officially determined or enforced. There are some steps that TikTok could take to help provide potential outcomes other than a ban.

There is still certainly a risk of a complete ban of TikTok in the US, but there are some alternative paths as well.

  1. Selling TikTok U.S. operations to an American company to sever ties to China and alleviate national security concerns
  2. Increase tighter regulations and further transparency with strict data privacy laws and oversight through CFIUS
  3. Working through prolonged legal battles to determine if a ban is justified, allowing TikTok to operate while legal disputes are ongoing
  4. A voluntary shutdown of TikTok operations in the U.S. market based on pressure from the U.S. government.

Any of these things remain a possibility for TikTok in the U.S. and more options could arise still before a final decision is made.

Should there be a TikTok ban in the U.S., there could be some very strong repercussions. This platform is very strong in American social media culture and it will not go quietly. Millions of creators, users, and businesses across the United States rely on TikTOk and have found it a great source for communication, marketing, and more. Banning the app at this point in the timelines could create both cultural and economic disruptions that could have serious consequences.

It remains unclear what should be done, but one thing we know for sure is that a decision shouldn’t be made lightly. Considering how long this concern has been occurring, the powers that be seem to understand this too.

Conclusion

The future of TikTok in the United States continues to be unknown. Could there be a ban at some point? Yes. However, there is no established ban or a date of a ban starting, which means there is still time to enjoy the platform without worrying about these concerns.

We assume that there will be resolution, whether it comes from increased regulations, a potential sale, or TikTok taking alternative steps to appease security and privacy concerns for U.S. users. The only way to know for sure is to keep an eye on it and see what happens.

Emma Johnson

Written By: Emma Johnson

Junior Content Manager

Emma Johnson – a professional in content creation with a foundation in digital marketing. A graduate of the University of Toronto with a Bachelor of Arts in English Literature, Emma has developed a keen eye for storytelling and brand voice. She began her career as a Junior Content Manager, where she honed her skills in content strategy, editing, and social media management. Emma collaborates with cross-functional teams to produce engaging content, driving brand growth and online presence. She is dedicated to advancing her career in digital marketing, with a focus on content management and strategy, while continually learning and adapting to industry trends.

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