TikTok Algorithm Guide 2024 – TOP Tips to Go Viral

TikTok is taking the world by storm. While they aren’t quite as big as Facebook yet, this platform still represents more than 1 billion users and much of that has happened within the last 5 years. This platform has transformed from a small, niche platform into what some might call a global phenomenon. It’s made waves in social media as well as the news and it has a vast audience that continues to gain widespread recognition.

If you’re trying to become an influencer or go viral on TikTok, it can be hard. The thing is, TikTok operates much like any other social media with an algorithm that dictates where and how much your content gets seen. To rise the ranks of visibility, you have to prove to the algorithm that you are worthy.

Here, we will share the top tips to go viral in 2024, letting you in on all the details of the TikTok algorithm.

The TikTok Algorithm and What it Means for You

An algorithm is a process that solves a problem or works through a computation. It’s a program or automated process that will go through a set list of determinations and conduct specific steps based on the instructions it was provided with. The ultimate goal of any algorithm is to accomplish a specific task.

When it comes to TikTok and other social media platforms, that task is to determine where and how content will rank in a newsfeed as well as the explore or for you pages that every account holder gets. In TikTok, the goal is to show up on the “for you” page, which is also known as FYP. That page is where people get shown content that seems to line up with their interests so they can discover even more.

The algorithm has a ton of data to sort through. The programmers input certain signals and how to respond to those signals and that is how it then sorts the content. These are some of the things it looks for:

• Interactions from users, including follows, shares, likes, comments, and views
• The details of the video itself, including sounds, trends, hashtags, and captions
• Personal settings such as region or language preference and the type of device
• Topics and subjects to match target audiences

If you want to go viral, you absolutely need to understand how to convince the algorithm that your content needs to be seen. It takes focus on each of these details to help you accomplish that. You will need focus and determination to go viral, but you also need fans, engagement, and great content!

Top Tips to Help You Go Viral on TikTok

Understanding the algorithm is just the beginning. From there, you will need to put in some work and effort in order to be successful. We’ve put together some helpful tips that when used right can assist you in going viral.

Let’s take a look!

Make Your Content Worth Seeing

The first step to going viral is making sure you’re creating content that will actually get you there. This can be challenging to figure out as you get started, but you will get it. We’re guessing if you are here reading this guide, you already have great ideas. You just need to bring those great ideas to life and make them worth people viewing them.

Even the best viral TikTok users and highest influencers out there had to start somewhere. Much like you, they started with only a few followers and had to work their way to the top. The process takes time. However, if you are making content that is worth seeing, you’re going to get there. The more people that enjoy your content, the more it gets interactions and shares, and the more people that view it.

Pretty soon, there will be that one post that takes off and it will get thousands or even a million views, likes, or shares in a short timeframe. That will be the moment when all your efforts pay off.

Part of creating quality content is to capture the attention of your audience right away. You need to captivate them within just a few seconds or they are going to move on. Here are a few tips for capturing their attention with quality content.

• Visual appeal
• Engaging dynamics
• Sounds that capture attention
• Head-turning detail

Whatever you create should be focused towards your target audience. But it needs to draw them in and keep them watching until the end. If it’s really great, they will hit that like button or even share the video.

Try Purchasing Engagement for a Boost

We get it. The idea of paying money for viewers or people who can follow you and click like on your TikTok seems a little odd. Some might even call it cheating. This resource can be pretty controversial, but it’s also a tried and true method. Did you know that even celebrities and businesses sometimes use services like these to boost a specific post and get more engagement? That’s because it works.

Here’s the deal. A quality company will ensure that your engagement comes from real and authentic users in the TikTok app. Don’t ever use a service that doesn’t guarantee this. You want to avoid any provider that might use bots or even fake accounts. The other thing is to use a site that is secure and has a good reputation. Never give them your TikTok password. That shouldn’t be necessary.

Buying a few views or likes is going to provide you a quick boost that can help make the algorithm notice your content. That’s ultimately what this type of service is intended to do. It’s simply meant to get things started so the algorithm will play nice. That initial surge in activity will boost your visibility and help make your content more popular.

Obviously, caution is important, so here are some things to look for:

• A good reputation
• A good variety of services and packages
• Prices that work for you
• Quick delivery times
• No use of bots or fake accounts
• All genuine, real, and active users
• Guarantees for delivery of purchase
• Quality customer service
• Security details

Use the ability to buy social media engagement as a concentric boost with organic growth. The two together will work magic with the algorithm and bring you that much closer to going viral!

Put Trending Sounds or Hashtags to Good Use

How much do you stay aware of trends? How often do you incorporate trending elements into your content? Let’s be honest. It just might be the use of something trending that helps you go viral. Why? Because trends are popular and they get a lot of attention.

Here’s the thing, though. You have to be very careful not to just copycat another user. You want to use trends while staying unique, authentic, and true to your brand. You probably won’t jump on every single trend, because they simply won’t all work for you. Plus, there are tons of trends in TikTok and they are constantly changing.

Trends cover sounds, challenges, stitches, filters, and even hashtags. Take note of trends and when something is hot, create quality content that puts it to use. This type of content is even more likely to get noticed so that you can be more successful.

There will be people who notice a trend and then search to find more things with that trend. We see it all the time. So, when you create your trendy content, also make sure to add related hashtags and put a caption on the video that ensures it can be categorized with said trend. We will talk more about that later, but we want to notate just how important that is.

When you are choosing what trends to participate in, just make sure you know your target audience. Make sure the trendy content you create still aligns with your brand and your audience. Otherwise, it might do more harm than good.

Be Engaged and Interactive

You want other users to engage with you, because that is what makes your content visible. However, it’s also important to remember that you need to engage with other users too. Don’t just sit back and expect people to interact with you when you aren’t willing to do the same. It simply doesn’t work that way.

Yes, you do want people to interact with comments, messages, shares, etc. However, you need to be engaged and responsive, and that’s where many influencers fail. You can create content that will be engaging and encourage interaction. Don’t be afraid to ask questions or put a call to action with your content. You can also have fun with duets or creating stitches with other users and popular content.

When people comment or send messages, be responsive to them. Keep those responses positive the best that you can. Will there be people that say awful things? Absolutely! But you just have to remain professional and move forward. Don’t let those few downers be the ones that keep you away from quality engagement.

It’s also great if you go out and interact with other content. Watch what others are creating. Comment on other videos. Share alternative content from time to time. All of this can certainly be helpful and it shows other users that they matter to you. Engagement is a two-way street.

Post Regularly and Consistently

One of the things that has the highest possibility of hurting your algorithm status is inconsistency. Now, we don’t mean that you have to post at the exact same time every single day. However, what we do mean is that you need to make sure you are posting regularly with some level of consistency. The point here is to make sure you don’t have extensive times of being idle paired with clusters of heavy posting.

You can choose the posting schedule that works. You might not have new content to share every single day and that’s ok. However, we would encourage you to be creating and posting new content several times a week. The idea is to post regularly to show the algorithm (and your audience) that you are committed to staying engaged.

You can use scheduling tools to create content ahead of time and then post on a calendar schedule. These can be helpful for keeping posts going and keeping it organized. You can also just post at will, but make sure you aren’t missing posting for 2 weeks at a time when you do so.

If you want to take it one step further, review your insights to determine when your audience is most active and engaged. Use that data to determine when you are going to post.

Did You Use Hashtags and Captions?

We mentioned hashtags and captions just briefly earlier, but we’re going to expand on these more. While these might seem like they aren’t all that important, they actually are very important. Using captions and hashtags helps to categorize your content.

Why does that matter? Well, the algorithm doesn’t just sit there and watch every video and then say “oh, you know who would love to see this?” It doesn’t work that way. It will assess the details and try to categorize it to certain industries or interests based on those details.

So, for example, if you use a hashtag that says #newfavoriterecipe the algorithm will recognize that you’re posting recipe-related content. It will categorize it as such and then show it to people who are looking for recipes or who tend to like or save recipe content. Hashtags and captions both work in this way.

That being said, you want to be cautious about how you use hashtags or captions. Think of them as the means to optimize your posted content. Use them wisely and don’t just stuff a bunch of random stuff in there. Utilize a mix of popular and niche information that will help to maximize your reach – after all, that is the end goal, right?

Collaborate with Other Influencers

A great way to go viral or at least be exposed to a larger audience is to collaborate with others. Influencers collaborate all the time. They work together because they both have goals and they have similar interests. You can find collaborations where they stitched in reactions or where they simply worked together to both appeal to similar audiences.

How you collaborate is completely between you and your partner. Find other TikTok creators that are popular and have a good following. Make sure that your brand and your target audience aligns with them and then create engaging content together.

This will help expose your content to a much broader audience, but it also benefits that influencer. Their audience will get to see who you are and what you have to offer. Some of them might become your audience too. In return, your audience may take interest in that influencer. It pays off for both sides and it’s a great way for you to continue to build popularity to go viral.

Analyze the Insights and Adapt When Needed

Our last tip to go viral on TikTok is to make sure you are analyzing and then adjusting accordingly. Listen, not everything you do is going to be an immediate hit. There will be times that content simply doesn’t hit well or even flops completely. Use those circumstances as a learning experience.

TikTok provides users with insights so that you can review what is popular, what isn’t, and more. You can see who is watching your content and the various interactions that are occurring. You can see what time your audience tends to be most responsive and who that audience is.

Analyze the data and learn from it. Those performance metrics are meant to be a tool you can use to adjust and lock in success. There may be times you have to adapt and that is perfectly ok. It should be a constant learning experience, particularly as things change in the industry. Take note of the data and adjust when or if you need to.

Conclusion

Going viral on TikTok in 2024 is a big goal, but you can totally make it happen! Get to know the algorithm and what it is looking for. Once you get the algorithm’s attention, it gets much easier to continue to get the growth you need for viral status. Create great content, get involved in various trends, be engaged and consistent, and learn where you can improve. With these efforts, you will see your account soar.

Don’t be afraid to invest in your efforts by buying engagement either. Remember this is a quick boost, but it can help get some much-needed visibility. Use that boost to start attracting a larger audience and continue to build. Finding small resources like this can be a great help as you strive to meet your goals.

Now, it’s time to let the world see all that you have to offer. Start creating!