Theo J. Bressett
Updated 25/07/2024
Contents
TikTok is a very popular app nowadays, with around half of the population having used it at least once. The number of active users grew by 45 percent between 2021 and 2022, and it’s only expected to flourish in the years to come. People like the ease of finding content on TikTok, which is why many marketing companies and influencers are jumping on the bandwagon.
The problem is that it’s rather difficult to make your content stand out with so many TikTok users out there, most of whom have just joined for a casual stroll. In 2023, there were more than 42 thousand influencers on TikTok, and you’re just one small part of that big matrix. To make your content noticeable, you can use one weapon TikTok gave you: hashtags.
Hashtags are for TikTok what keywords are for search engines such as Google. The right hashtags can increase your posts’ visibility, boosting your views. Following trends is essential in these circumstances, so this article will present some popular hashtags that can improve your content.
Why Are Hashtags So Important on TikTok?
Like any other social media platform, TikTok uses hashtags to determine where you fit within their algorithm. It helps improve your visibility and discoverability, making it more likely for you to appear in search results.
Moreover, hashtags allow you to target specific audiences, improving your search engine optimization. By using the right keywords, you can begin participating in trends and joining different challenges that can boost your reach.
How to Find Relevant Hashtags
If you post videos on TikTok, you need to ensure that the hashtags you use are relevant to your strategy. Below are some ways that could help you find good hashtags for your content:
1. Find Your Target Audience
Before selecting any hashtags, you need to do some research on your audience and find out what type of content they want to see. Once you have this information, look through the comments; what hashtags are used the most there? This should give you a few ideas for new, trending hashtags.
2. Use the TikTok Search Bar
The TikTok search bar is more or less a gold mine when looking for hashtags. Write a keyword related to your niche and look at the most popular videos. What hashtags are they using there that are not general? Depending on your content, they may benefit you as well.
3. Keep an Eye on Your Competition
Next, as a content creator, you probably have some people who post the same kind of content that you do. Look at the most popular ones, especially those that have gone viral. What hashtags are they using that you aren’t? Unless they are using other factors to boost their performance, chances are that the hashtags are doing most of the job.
Trending Hashtags for Different Categories
Depending on what your niche is or what your content includes, you may benefit from using different categories of hashtags. TikTok is a very big place, but here are the categories that most people search for, along with the tags that are trending for the niche:
1. General Content Hashtags🤩✨🚀
Sometimes, you may post a piece of content that does not partake in a specific niche. Maybe it’s something new or part of a broader range of categories. Perhaps you even want to bring your niche video higher on the search bar, and a non-specific keyword can do that for you. Regardless of the case, here are some general content hashtags that go well with pretty much any video:
- #foryou
- #tiktoktrend
- #new
- #dance
- #wow
- #fyp (a.k.a. for you page)
- #duet
- #tiktok
- #life
- #trending
- #viral
- #comedy
- #foryoupage
- #love
- #funny
- #tiktokchallenge
- #explore
- #challenge
- #discover
- #music
2. Makeup and Beauty Hashtags🫧💄💋
The makeup and beauty industry has gained a lot of traction in the past couple of years, with most people looking to their favorite influencers for tips. To get your content out there, here are some popular hashtags that could help you gain views fast:
- #makeup
- #makeuptutorial
- #makeuptips
- #lipstain
- #chromenails
- #taperfade
- #glowing
- #lash
- #wigstyling
- #stitchbraids
- #lipoil
- #volumelashes
- #relaxation
3. Adventure and Travel Hashtags🎒🏕️📸
The travel industry is predicted to grow by 3.99% in the next few years, and TikTok is catching on to that. More and more users are using TikTok to look for their next travel destination, as well as for tips and tricks to make the most out of their journey. Here are some hashtags that have been trending since the beginning of 2024:
- #bucketlist
- #roadtrip
- #nature
- #getaway
- #traveladdict
- #travelphotography
- #travelinspiration
- #travelgoals
- #adventuretime
- #wanderlust
- #explore
- #travelvlog
- #aroundtheworld
- #vacation
- #traveltips
- #travel
- #traveldiaries
- #travellife
- #travelblogger
- #adventure
4. Fashion Hashtags🧥👜🥾
Are you into fashion? Well, so are thousands of other people on TikTok. There are more than 199.6k fashion influencers on the platform, and using the right hashtag could place your content ahead of them. Below are some of the most popular searches this year:
- #hautecouture
- #fashion
- #vintagefashion
- #designer
- #fashionista
- #style
- #trendalert
- #ootd (outfit of the day)
- #fashioninspo
- #sustainablefashion
- #womensfashion
- #model
- #fashionweek
- #fashionblogger
- #mensfashion
- #streetstyle
- #whatiwore
- #lookbook
- #fashiontrends
- #ootn (outfit of the night)
5. Health and Fitness Hashtags🧘♀️🥗🍎
Fitness enthusiasts and those conscious about their health often use TikTok to find various routines or content that motivates them. If your posts fall within this industry, here are some hashtags that are trending and could help you gain more views:
- #wellness
- #nutrition
- #exercise
- #selfcare
- #fitnessmotivation
- #healthyliving
- #bodygoals
- #workoutroutine
- #fitnesstips
- #fitnessgoals
- #fitness
- #fitlife
- #health
- #gym
- #workout
- #healthylifestyle
- #homeworkout
- #fitnessjourney
- #getfit
- #cardio
6. Food and Cooking Hashtags🥣🍰🥞
Are you into cooking and often share your recipes on TikTok? Well, you’re in luck because other viewers are also looking for ideas on this platform. To get to your fellow food lovers, the following hashtags have a great reach and can help you rank:
- #food
- #cooking
- #recipe
- #foodie
- #yummy
- #foodporn
- #delicious
- #foodlover
- #tasty
- #homecooking
- #cookingtips
- #easyrecipes
- #healthyrecipes
- #quickmeals
- #foodinspiration
- #baking
- #chef
- #foodvideos
- #mealprep
- #foodhacks
7. Small Business Hashtags💻🎯📈
More and more small businesses are moving onto TikTok since viewers are looking for the best ways to strike out on their own. If your content is related to running a business, then the following hashtags could help you rank better:
- #supportsmallbusiness
- #smallbusinessowner
- #smallbiz
- #smallbusinesstips
- #shoplocal
- #smallbusiness
- #business
- #learnontiktok
- #smallbusinesstiktok
- #businesstips
8. Crafts and DIY Hashtags🖌️🎨💡
Plenty of creative individuals share their crafts and DIY projects on the social media platform, inspiring others to start their endeavors. If you want to boost the visibility of your tutorials and other DIY content projects, here are some hashtags that can boost you up:
- #doityourself
- #diyinspiration
- #handcrafted
- #crafttutorial
- #diyhomedecor
- #diyprojects
- #creative
- #diyideas
- #homedecor
- #diycrafts
- #upcycle
- #craftlife
- #craftideas
- #art
- #crafts
- #crafty
- #crafting
- #handmade
- #diytips
- #diy
9. Dance and Music Hashtags🎧🎸💃🏻
TikTok became popular after many of its users started posting dance videos. You didn’t have to be a professional – just a person with a cute routine in your home, and you would already get views. Well, as music and dancing are the core elements of TikTok, you’ll have to be careful what hashtags you use to get views. Here are some popular choices in 2024:
- #music
- #dance
- #dancechallenge
- #singing
- #musicvideo
- #coversong
- #livemusic
- #dancetrend
- #dancetutorial
- #musician
- #choreography
- #dancelife
- #hiphop
- #popmusic
- #danceparty
- #musiclover
- #dj
- #dancer
- #tiktokdance
- #dancevibes
10. Home and Living Hashtags🪴🏡📚
How many times have you caught yourself watching people clean their rugs or decorate their apartment on TikTok? You’re not the only one because the topic is trending. If your creative content is based on the home and living category, here are some hashtags that are popular this year:
- #gardentok
- #homeorganization
- #declutter
- #tomatoes
- #spraypaint
- #apartmentliving
- #yard
- #dresser
- #rug
- #resetroutine
Tips for Effective Hashtag Use
Using the right hashtags can indeed hike you up on TikTok, but there is an art to using them. Here are some ways to make sure they catch on.
1. Stay In Touch with Current Events
TikTok trends can change from one month to another or within a week. One event or new challenge can make the whole TikTok user base go crazy. Keep an eye on these challenges and do your best to participate in them.
2. Mix Trending with Evergreen Hashtags
You may feel tempted to add only one kind of hashtag, but you should consider mixing the evergreen tags with the trending ones. The former can offer consistent visibility throughout time, whereas trending ones can bring a broader audience in the short term.
3. Avoid Spamming with Hashtags
You may have heard of the saying “less is more,” which also applies to TikTok. Indeed, you don’t have to limit yourself to 2-3 hashtags, but spamming is not a good idea either. Keep the hashtag list moderate, lest you risk looking spammy, which can affect your credibility online.
The Bottom Line
As someone relying on TikTok to share quality content, hashtags can be your best friends. You just need to learn how to use them so that you can stay relevant. By adding trending hashtags to your descriptions, you can reach a much broader audience in a short time and boost your online presence.
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